Interpublic Named Most Effective Holding Company at the U.S. Effie Awards
30 May 2025
Companies
With an impressive performance, 17 Interpublic agencies secured top honors across a range of categories and clients. Among the winning companies were Casanova/McCann, Craft Worldwide, Deutsch, FCB Chicago, FCB New York, Futurebrand, Initiative, Jack Morton, KINESSO, McCann Content Studios, McCann New York, MRM, MRM Detroit, MRM New York, MullenLowe U.S., The Martin Agency and Weber Shandwick, collectively garnering over 30 awards.
IPG agency honors include:
- Deutsch for PetSmart Charities, “Rescue Writer”
- FCB Chicago for Dramamine, “The Last Barf Bag”
- FCB Chicago and FCB New York for The Ad Council, “Love, Your Mind”
- FCB New York for Spotify, “Spotify Spreadbeats”
- FCB New York and Weber Shandwick for Michelob Ultra, “Lap of Legends”
- FCB New York, Initiative and KINESSO for FDA, “The Real Cost – Toxic Taxidermy”
- Initiative for Modelo, “Más Que Modelos”
- Jack Morton for Eaton, “Tales from the Next Frontier”
- McCann New York for Lysol, “Lysol Air Sanitizer: Creating the Future of Air”
- McCann New York for Mucinex, “Flip the Script”
- MRM and McCann Content Studios for Dulcolax, “From Silence to Sales: How We Normalized Constipation”
- MRM Detroit, Weber Shandwick and Craft Worldwide for CarBravo, “Used Barbie Dream Cars”
- MRM Detroit, Carat, Weber Shandwick, Craft Worldwide and Futurebrand for Car Bravo, “Car Bravo Usedphoria”
- MRM New York for Four Seasons Yachts, “Launching a Category of One”
- MullenLowe U.S. for Knorr, “Fast Food Remix”
- MullenLowe U.S. for Change the Ref, “The Shotline”
- MullenLowe U.S. for Chage the Ref, “Civic Actions Speak Louder Than Words”
- MullenLowe U.S. for Navy Federal Credit Union, “We Totally Get it (Finance That is)”
- The Martin Agency for TIAA, “Paper Right”
- Weber Shandwick for Pop-Tarts, “The First Edible Mascot”
- Weber Shandwick for Greenies, “Houndstoothless”
- Weber Shandwick and Casanova/McCann for Nestlé Toll House, “Nestlé Toll House Cookie Shots: Making the Holidays Wilder”
For a complete list of winners, see here.
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