IPG at Cannes Lions 2025

Interpublic delivered another standout performance at the 2025 Cannes Lions International Festival of Creativity, securing 107 Lions — including 1 Titanium, 5 Grand Prix, 24 Gold, 36 Silver and 41 Bronze Lions. These top honors underscore the strength of the Interpublic network and its commitment to creating work that breaks through, drives impact and moves culture forward.

Among the most celebrated was “Caption with Intention” by FCB Chicago for the Academy of Motion Picture Arts & Sciences, Rakish and the Chicago Hearing Society, which reimagines closed captions through color, motion and dynamic typography to create a more immersive experience for Deaf and Hard of Hearing audiences. Bold in both concept and execution, the work won three Grand Prix in Brand Experience & Activation, Design and Digital Craft, three Gold Lions in Innovation, Entertainment and Digital Craft, and took home the prestigious Titanium Lion for redefining accessibility in cinema.

Other Grand Prix winners include “Lucky Yatra” by FCB India for Indian Railways, which transformed train tickets into daily lottery entries to combat fare evasion, earning the Grand Prix in PR and Gold Lions in Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Direct and Outdoor; and McCann Paris’s The Final Copy of Ilon Specht for L’Oréal Paris, a moving documentary honoring the copywriter behind “Because I’m Worth It,” which won the Film Grand Prix and a Gold Lion in Entertainment.

In addition, IPG Health was named Healthcare Network of the Year and Area 23 earned Healthcare Agency of the Year — both for the fifth consecutive year. FCB was also recognized as Cannes Lions Regional Network of the Year for North America for the seventh consecutive year, underscoring the sustained excellence across the Interpublic network.

IPG Inclusion Breakfast: The Positivity Effect
A major highlight of the Festival was IPG’s 13th annual Inclusion Breakfast, which focused on the implications of equality in the workplace, society and media. This year’s theme, “The Positivity Effect: Engineering Brand Love,” explored how positive media environments create a halo effect that builds trust, boosts sales and fosters genuine brand love. Drawing on new research from MAGNA and Pinterest about the critical role of context in media planning, the conversation expanded to discuss why brands perform better when they appear in positive environments.

This year’s speaker lineup included:

• Philippe Krakowsky, CEO, Interpublic
• Channing Martin, Global Chief Diversity & Social Impact Officer, Interpublic
• Kandace Barker, Head of B2B, Initiative
• Kara Manatt, EVP Intelligence Solutions, MAGNA Global
• Doniel Sutton, Chief People Officer, Pinterest
• Phil Cook, CMO, WNBA (Women’s National Basketball Association)
• Patricia Corsi, Chief Growth Officer, Kimberly-Clark
• Jennifer Kattula, GM & CMO, Microsoft Advertising
• Ruth Umoh, Leadership Editor, Fortune
• Jennifer Kattula, GM & CMO, Microsoft Advertising
• Brenna Huckaby, Paralympic Snowboarding Gold Medalist
• Marlee Matlin, Oscar-winning Actor & Activist

Creators Next
In partnership with Mastercard, Universal Music Group and YouTube, Interpublic hosted Creators Next, bringing together leading creators and brand decision-makers for an afternoon focused on the future of influence. Highlights included a panel with L’Oréal, YouTube and top creators discussing how they build long-term brand equity through collaboration, a special performance by Sophie Ellis-Bextor and a unique synesthesia culinary experience by Chef Gaby Ruiz.

IPG Events & Activations
Across the week, Interpublic led and participated in a series of thought-provoking sessions exploring commerce, culture and inclusion. Highlights included “When Did Shopping and Buying Break Up?” with leaders from Acxiom, Flywheel and Momentum; “Cultural Capital” with The Shade Room, MAGNA and Inkwell Beach; and a timely session on the future of inclusive marketing — “Consumer Sentiment Around DEI” with Mintel and GLAAD.

From Palais wins and insightful conversations, Interpublic’s presence at Cannes Lions 2025 showcases a unified network dedicated to navigating the evolving cultural and business landscape while delivering award-winning work that creates value for clients and communities alike.