IPG Cannes Lions Festival of Creativity 2022 Highlights
27 Jun 2022
IPG showed strong results at the 2022 Cannes Lions International Festival of Creativity. The range of creative expertise from IPG companies resulted in 110 awards total, including one Titanium, and five Grand Prix awards.
FCB Health was named Healthcare Network of the Year and AREA 23, an IPG Health Company, was named Healthcare Agency of the Year.
FCB was honored as the #2 Network overall and the North America Network of the Year for the fourth straight year, and FCB Toronto won Agency of the Year – Strategy, globally.
FCB (Chicago and New York) took home the Creative Effectiveness Grand Prix for its “Contract for Change” work for MichelobULTRA, and FCB Lisbon won Portugal’s first-ever Grand Prix Design for “Portuguese (Re)Constitution” for Penguin Books. The Titanium winner, “Dyslexic Thinking” from FCB Inferno for Virgin Group, in collaboration with LinkedIn and Made By Dyslexia, was awarded for the dedicated effort to making “Dyslexic Thinking” recognized as a celebrated term and valuable skill set.
AREA 23 won the Grand Prix for Good, which recognizes campaigns for non-profit organizations that use creativity to create a positive impact, for the “Lil Sugar— Master of Disguise” campaign for Hip-Hop Public Health (HHPH). NikeSync app, created by R/GA London, won the Grand Prix in Entertainment Lions for Sports. McCann Stockholm’s “Eat a Swede” campaign for the Swedish Food Federation won the Entertainment Lions Grand Prix.
Across the IPG network, IPG companies won five Grand Prix, one Titanium, 16 Gold Lions, 48 Silver Lions, and 40 Bronze Lions. When using a gross revenue ratio analysis, IPG performed best among holding companies, followed by WPP and Omnicom.
IPG also hosted its annual Inclusion Breakfast at the Festival, which examined innovative ways that advertising can use equitable thinking to drive growth for clients and advance social good around the world. “Wake Up to Equity: The IPG Inclusion Breakfast” marked the company’s 10th year focusing on the implications of equality in the workplace, society and media.
This year’s program featured new global research from McCann Worldgroup, followed by a panel discussion examining the disparities in outcomes in healthcare stemming from social determinants, and how marketers can drive change. The program concluded with a discussion among four top chief marketing officers about putting equity into action – how and why they produce unstereotyped work and how it resonates with consumers.
On the main stage, IPG CEO Philippe Krakowsky, the first-ever LATAM-born CEO of a big four holding company, discussed Hispanic representation in the marketing and communications industry, alongside Claudia Romo Edelman, Founder and CEO of We Are All Humans.
Jemma Gould, VP, Sustainability and Communications at IPG, joined leaders from many of the world’s largest advertising companies and trade associations on the main stage to announce the global rollout of Ad Net Zero, an organization founded by the Advertising Association that seeks to reduce the carbon emissions from advertising operations to zero.