IPG Ranked Top Holding Company at the 2022 Effie U.S. Awards
15 Jun 2022
Companies
At the Effie U.S. Awards, IPG ranked Top Holding Company of the year, with 15 of its agencies receiving top honors across a range of categories and clients. The Effie Awards are one of the industry’s most prestigious honors, celebrating “ideas that work” in the advertising industry.
Winning agencies include Carmichael Lynch, Current Global, Deutsch LA, FCB, Golin, Initiative, IPG Health, Jack Morton, Mediahub, McCann New York, Momentum Worldwide, MullenLowe Group, R/GA, The Martin Agency and Weber Shandwick, accumulating to win more than 30 awards.
IPG agency honors include:
- Carmichael Lynch for Pagoda, “Put The Egg Rolls In!”
- Current Global and Initiative Media New York for Applebee’s, “Fancy Like”
- Current Global and Jack Morton for Subway, “Eat Fresh Refresh”
- Deutsch LA for Dr Pepper, “Fansville”
- Deutsch LA for Keurig Dr Pepper, “The Zero You Deserve is Finally Here”
- FCB Chicago and FCB New York for Anheuser-Busch InBev, Contract for Change”
- FCB Chicago for FGF Brands, “Shelf Swap”
- FCB Global for Flonase, “Psst Psst All Good!”
- FCB Health New York, An IPG Health Company, and Mediahub for Avrio Health, “Poop Should Never Feel Painful”
- FCB New York and Initiative Media New York for FDA – Center for Tobacco Products, “Metal In Your Lungs Is Scary Enough”
- Golin for Mattress Firm, “Junk Sleep”
- Jack Morton Worldwide for Eaton Power Quality, “IT After Dark”
- Mediahub and MullenLowe Group for Hawaiian Airlines, “Aloha From Above”
- MullenLowe Group for The Boston Beer Company, “Your Cousin From Boston
- Goes Beyond Boston”
- Mediahub and MullenLowe Group for TodaysMilitary.com, “Their Tomorrow”
- Mediahub and MullenLowe Group for United Nations Women, “UNseen Story”
- McCann NY for TherapeuticsMD, “Long May She Reign”
- Momentum Worldwide for American Express, “The American Express Shop”
- MullenLowe Group for Change The Ref, “Shamecards”
- MullenLowe for Constellation Brands, “La Vida Más Fina”
- R/GA for Ally, “r/Bank”
- R/GA for Reddit, “Superb Owl”
- The Martin Agency for Old Navy, “BodEquality”
- The Martin Agency for Unilever, “The New Axe Effect”
- Weber Shandwick for American Pecan Council, “The Super Safe Pecan Debate”
- Weber Shandwick for GSK Consumer Healthcare, “Game Over for Headaches”
- Weber Shandwick for Kellogg’s, “L’Eggo WITH Eggo”
- Weber Shandwick for Mars Wrigley, “Snickers Ice Cream”
For a complete list of winners, see here.