IPG Named Most Effective Holding Company at the U.S. Effie Awards

02 Jun 2023

IPG has been recognized as the Most Effective Holding Company at the 2023 Effie U.S. Awards, marking the second consecutive year the holding company has won this title. With an impressive performance, 18 IPG agencies secured top honors across a range of categories and clients, solidifying IPG’s position as a leader in the advertising industry.

Among the winning agencies were 215 McCann, Deutsch LA, FCB Chicago, FCB New York, Golin, Initiative, MRM, Matterkind, McCann New York, Mediahub, Momentum Worldwide, MullenLowe U.S., Performance Art, R/GA, The Martin Agency, UM, Universal McCann J3, and Weber Shandwick, collectively receiving over 40 awards.

IPG agency honors include:

  • 215 McCann for Microsoft Xbox, “Become”
  • Deutsch LA for Taco Bell, “Taco Bell and Doja Cat: the Anti-Hero”
  • FCB Chicago for Barilla, “Savor the 25th Hour with Wasa”
  • FCB Chicago for Blueprint Medicines, “It’sSMthing”
  • FCB Chicago for Sanofi, “Treatment Signing Day”
  • FCB New York and Weber Shandwick for Michelob Ultra, “McEnroe vs. McEnroe”
  • Golin for Adobe, “Adobe x Billie Eilish: Create What’s True to You”
  • Golin for Nature Valley, “First-ever Recyclable Snack Wrapper”
  • Initiative for Carnival Cruise Line, “America Got Funderstruck”
  • Initiative and MRM New York for Cigna Healthcare, “Your New Growth Plan”
  • Initiative and Mediabrands Content Studio for Gilead Sciences, “In the Deep”
  • Initiative for QuickBooks, “Think “Ote”
  • Matterkind and Universal McCann J3 for J&J Enterprise, “Consumer Lifetime Value Segmentation”
  • McCann New York, MRM and Momentum Worldwide for Lysol, “Product to Purpose: What It Takes To Protect”
  • McCann New York and Weber Shandwick for Annovera, “I Un-Apologize”
  • McCann New York for Mastercard, “Touch Card”
  • McCann New York for SAS, “The Batting Lab”
  • Mediahub and MullenLowe U.S. for Navy Federal Credit Union, “Name Change”
  • Mediahub and MullenLowe U.S. for Roundup, “This Stuff Works”
  • MRM New York for Movember, “Non-Fungible Testicles”
  • MullenLowe U.S. for Acura, “Chiaki’s Journey”
  • MullenLowe U.S. for Brooklyn Film Festival, “Something to Offend Everyone”
  • MullenLowe U.S. for Change the Ref, “Shock Market”
  • MullenLowe U.S. for Credit Karma, “Create Your Own Karma”
  • MullenLowe U.S. for KFC, “That’s Finger Lickin’ Good”
  • MullenLowe U.S. for Tropicana, “Tropicana Toothpaste. The First Toothpaste Designed Not to Ruin Orange Juice”
  • Performance Art and Initiative for Black & Abroad, “The Black Elevation Map”
  • R/GA for Procter & Gamble, “The Name”
  • The Martin Agency for TIAA, “#RetireInequality”
  • UM for Clos du Bois, “Long Live”
  • UM for CVS Health, “Redefining the Concept of Saving”
  • Weber Shandwick for Ancestry, “A Dream Delivered: The Lost Letters of Hawkins Wilson”
  • Weber Shandwick for Ben’s Original, “Everyone’s Original”
  • Weber Shandwick for Cheez-It, “Aged by Audio”
  • Weber Shandwick for Skittles, “Apologize the Rainbow”
  • Weber Shandwick for M&M’s, “A New Day for the M&M’S Characters”

For a complete list of winners, see here.