IPG Supports Voter Participation in U.S. Election
02 Nov 2020
To encourage voter participation by our U.S employees, IPG has partnered with a number of civic associations that promote such involvement. IPG is a member of the Civic Alliance, which supports participatory democracy, and we recently signed onto the organization’s “100 Percent In for Democracy Pledge.” This pledge, which calls for safe access to the polls for all voters, and urges patience as votes are counted, was displayed as a two-page ad in USA Today, as well as on a billboard in Times Square.
IPG has also joined Time to Vote, a nonpartisan coalition of businesses working to contribute to the culture shift needed to increase voter participation in U.S. elections, and has given corporate employees the day off on election day, with many agencies following suit. Time to Vote equipped its members with data from a survey on brands and voting from MullenLowe U.S. in its latest newsletter. The survey shows that consumers want brands to participate in major social issues.
Initiative has created a voter guide as well as stickers for employees to display that they have registered and voted. And Huge partnered with Vote Early Day on a campaign that encouraged people to get out and vote during the designated early voting period.