NIKE Selects Initiative to Lead its Integrated Media Globally
26 Jul 2022
NIKE appoints Initiative and PMG as its media agencies of record, selecting Initiative to lead its media globally as well as in the EMEA and APLA regions, and PMG to manage its integrated media capabilities in North America. The account, which includes the Nike and Jordan brands across major markets, is estimated to be worth $1 billion.
These appointments follow a competitive pitch and speak to the brand’s larger commitment to growing the brand’s DTC initiatives.
Read more in Adweek…