Collective Intelligence
MAGNA and Pinterest Identify Positivity as Key to Ad Success
The "Positivity Performs" report by MAGNA and Pinterest shows that emotional responses to positive platform environments significantly boost brand favorability, purchase intent and preference, outperforming creativity and entertainment as key drivers of advertising success.
The Impact of Misinformation on Brand Trust
Zefr and MAGNA examine the impact of advertisements placed alongside misinformation, aiming to understand how the context of misleading or false information affects the effectiveness and perception of advertisements.
Reaching the Right People Through Digital Audio
MAGNA Media Trials and SiriusXM Media report the benefits of using advanced data to better target and reach digital audio listeners.
Global Advertising Spending Will Accelerate in 2024
MAGNA’s latest Global Ad Forecast finds 2023 ended up stronger than anticipated, as second-half digital ad sales accelerated by +6.3% following a weak first half.
U.S. Ad Forecast: Digital Advertising Finally Recovers
The MAGNA Global Research team shares their U.S. Fall Advertising Forecast. After two quarters of stagnation, U.S. advertising spending re-accelerated to +4.4% year-over-year in the second quarter, but only digital media formats saw a significant improvement in advertising sales.
The Benefits of a Smaller Carbon Footprint in Media
MAGNA and Oracle’s recent global study, using Scope3 emissions data, establishes a link between sustainable advertising practices and positive attention metrics.
