Collective Intelligence
MAGNA and Pinterest Identify Positivity as Key to Ad Success
The "Positivity Performs" report by MAGNA and Pinterest shows that emotional responses to positive platform environments significantly boost brand favorability, purchase intent and preference, outperforming creativity and entertainment as key drivers of advertising success.
MAGNA and Vox Media Reveal Key Insights for Better Podcast Ads
MAGNA Media Trials and Vox Media explore how understanding podcast listeners' mindsets can help brands tailor ads for more effective engagement and improved campaign performance.
MAGNA and Sightly Reveal the Power of Cultural Relevance in Advertising
MAGNA and Sightly partner to explore the power of cultural alignment in advertising with a new report, "Societal Sync: Driving KPIs with Brand x Cultural Alignment."
Golin Study Finds Consumers Expect Brands to Have a Voice During Elections
Golin Romania's EXPUS study reveals that consumers expect brands to engage on societal issues during elections while maintaining political neutrality.
Huge Launches The Intelligent Experiences Podcast
In the first episode of Huge's new limited-series podcast, The Intelligent Experiences Podcast, host José Simián speaks with Jon Judah, Global Chief Strategy Officer at Huge, about how marketers can combine a human touch with the benefits of emerging tech, like AI, to stand out in an increasingly competitive marketplace.
The Impact of Misinformation on Brand Trust
Zefr and MAGNA examine the impact of advertisements placed alongside misinformation, aiming to understand how the context of misleading or false information affects the effectiveness and perception of advertisements.
