Gen Z and the Financial Revolution

01 December 2023


With their changing attitudes towards work, ownership, and investment, Gen Z is emerging as a key challenger to the status quo in personal finance. Grappling with new financial challenges at a time of high inflation, expensive college costs, and a competitive job market, they demand new financial products and services that cater to their unique needs.

Read three major trends about how Gen Z is re-shaping the personal finance landscape, and how financial service brands can best respond to them.

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