Collective Intelligence

Insights and Ideas to Help Modern Brands Thrive

Discover content and conversations about AI, customer experience, digital transformation, media innovations, generational shifts and more.

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Collective Intelligence

Outlook 2024: Downstream Effects

25 January 2024

IPG Media Lab rounds up the ideas that are changing the media landscape for the next few years, including new technologies, market forces, and shifts in consumer behavior.

Gen Z and the Financial Revolution

01 December 2023

Explore how Gen Z’s unique financial habits are reshaping personal finance services.

OpenAI Announcements for Brand Marketers

08 November 2023

Three must-know announcements for AI-curious brands from OpenAI’s first developer conference.

The AI-Fueled Evolution of Search

27 October 2023

Three key trends in search to keep an eye on and understanding what it means for brand marketers.

The Social Commerce Pivot

24 October 2023

When live commerce doesn’t take off, platforms and brands alike must reimagine social shopping.

Generative AI and Advertising

23 October 2023

James Fox, Global Chief Strategy Officer at UM Worldwide, and Andrew Littlewood, Global Chief Product Officer at UM Worldwide, join Floor 9 host Adam Simon, Managing Director of the IPG Media Lab, to discuss the rise of generative AI.

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