Collective Intelligence
Outlook 2024: Downstream Effects
IPG Media Lab rounds up the ideas that are changing the media landscape for the next few years, including new technologies, market forces, and shifts in consumer behavior.
Gen Z and the Financial Revolution
Explore how Gen Z’s unique financial habits are reshaping personal finance services.
OpenAI Announcements for Brand Marketers
Three must-know announcements for AI-curious brands from OpenAI’s first developer conference.
The AI-Fueled Evolution of Search
Three key trends in search to keep an eye on and understanding what it means for brand marketers.
When live commerce doesn’t take off, platforms and brands alike must reimagine social shopping.
James Fox, Global Chief Strategy Officer at UM Worldwide, and Andrew Littlewood, Global Chief Product Officer at UM Worldwide, join Floor 9 host Adam Simon, Managing Director of the IPG Media Lab, to discuss the rise of generative AI.