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MullenLowe recently fielded two waves of research related to the metaverse and its target consumer. ML:Next explores the increase in awareness of the metaverse since Facebook’s adoption of the name “Meta.” Blending physical and virtual spaces could have a major impact on multiple industries, and consumers very familiar with the metaverse can serve as brand partners and advocates for adoption.
ML:Next shares insights on the key considerations brands should have when bringing their brand to (virtual) life.
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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.
