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MullenLowe recently fielded two waves of research related to the metaverse and its target consumer. ML:Next explores the increase in awareness of the metaverse since Facebook’s adoption of the name “Meta.” Blending physical and virtual spaces could have a major impact on multiple industries, and consumers very familiar with the metaverse can serve as brand partners and advocates for adoption.
ML:Next shares insights on the key considerations brands should have when bringing their brand to (virtual) life.
