Collective Intelligence

Insights and Ideas to Help Modern Brands Thrive

Discover content and conversations about AI, customer experience, digital transformation, media innovations, generational shifts and more.

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Collective Intelligence

Music Fans and The Metaverse

12 April 2023

Momentum Worldwide releases its latest WE KNOW Metaverse research that takes a deep dive into what music fans are seeking in the metaverse.

Marketing Goes to SXSW 2023

10 March 2023

As IPG prepares to experience and present at this year’s SXSW 10-day festival, CI recaps content curated by intra-network agencies to help prepare for the knowledge-rich events to come.

News of the Metaverse’s Death Has Been Greatly Exaggerated

16 February 2023

While the hype cycle may have moved on, the Metaverse is far from dead. R/GA's Product Strategy Director Samantha Shuttleworth argues that in many ways it has gone from overhyped to overlooked. Meanwhile, brands who take the time to invest strategically for the long-term may stand to benefit.

Little Book of Trends 2023

20 January 2023

Momentum Worldwide’s Little Book of Trends 2023 highlights a variety of topics ranging from the environment to technology to businesses and, most importantly, one’s self.

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