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Consumers are overwhelmed. They are increasingly installing ad blockers and ad filters to stifle the “noise” from their online experiences. However, just because a potential consumer has installed ad filtering software, it doesn’t mean they aren’t receptive to particular campaigns.
Recently, MAGNA and ad-filtering technology company eyeo conducted a study of nearly 1,300 online users and found that consumers who use ad-filtering software are more likely to influence purchase decisions than those who don’t use filters due to a decluttered environment that promotes improved recall and positive brand associations. Further, ads on low-cluttered pages are more cost efficient, driving a higher return on ad spending.
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About Collective Intelligence
Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.
