Collective Intelligence
MAGNA Study Finds Sustainability Is Good for Business
MAGNA Media Trials published a study that reveals that brands that emphasize transparency and sustainability appear increasingly well-positioned to tap into emerging revenue opportunities.
MAGNA and Pinterest Identify Positivity as Key to Ad Success
The "Positivity Performs" report by MAGNA and Pinterest shows that emotional responses to positive platform environments significantly boost brand favorability, purchase intent and preference, outperforming creativity and entertainment as key drivers of advertising success.
MAGNA and Vox Media Reveal Key Insights for Better Podcast Ads
MAGNA Media Trials and Vox Media explore how understanding podcast listeners' mindsets can help brands tailor ads for more effective engagement and improved campaign performance.
MAGNA and Sightly Reveal the Power of Cultural Relevance in Advertising
MAGNA and Sightly partner to explore the power of cultural alignment in advertising with a new report, "Societal Sync: Driving KPIs with Brand x Cultural Alignment."
The Impact of Misinformation on Brand Trust
Zefr and MAGNA examine the impact of advertisements placed alongside misinformation, aiming to understand how the context of misleading or false information affects the effectiveness and perception of advertisements.
AI and Consumer Data Drive Commerce at CES 2024
IPG agency leaders gather at CES 2024 to discuss the role data, technology, and innovation will all play as marketers hone their commerce strategies to keep up with consumers’ rapidly evolving expectations.
