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The latest in the Momentum Worldwide series of WE KNOW global research examines sports fans as they are embracing the metaverse.
And since 73% of these sports fans see the metaverse as the future, compared to just 51% of non-sports fans, this is an audience to pay attention to.
WE KNOW Metaverse is Momentum Worldwide’s global research study that connects us with the consumers who engage with a variety of metaverse platforms. The global study collected more than 4,500 consumer responses and over 100 ethnographic interviews across twelve countries.
