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The latest in the Momentum Worldwide series of WE KNOW global research examines sports fans as they are embracing the metaverse.
And since 73% of these sports fans see the metaverse as the future, compared to just 51% of non-sports fans, this is an audience to pay attention to.
WE KNOW Metaverse is Momentum Worldwide’s global research study that connects us with the consumers who engage with a variety of metaverse platforms. The global study collected more than 4,500 consumer responses and over 100 ethnographic interviews across twelve countries.
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Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.
