The FutureBrand Consumer Index 2024

13 June 2024


The new FutureBrand Consumer Index reveals that brands fall short on relevance.

For a quarter of a century, FutureBrand has studied market opportunities and challenges impacting brands. The first-ever FutureBrand Consumer Index takes a deeper look at 100 undeniably everyday U.S. CPG brands and where they achieve – and  lack – consumer relevance. The data from the study is clear: brands need to step up. The study exposes gaps between consumer expectations and brand performance and explores questions like: What does it mean to be indispensable? How do you avoid being bland? Despite significant efforts, many brands are falling short on relevance and missing key growth opportunities due to a lack of innovation, authentic connections and meaningful experiences.

Access the study here.

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