Collective Intelligence
The FutureBrand Consumer Index 2024
For a quarter of a century, FutureBrand has studied market opportunities and challenges impacting brands. The first-ever FutureBrand Consumer Index takes a deeper look at 100 undeniably everyday U.S. CPG brands and where they achieve – and lack — consumer relevance.
Forward-thinking companies that prioritize technological innovation around products and services essential to people’s lives reigned supreme in the 2023 FutureBrand Index.
As IPG prepares to experience and present at this year’s SXSW 10-day festival, CI recaps content curated by intra-network agencies to help prepare for the knowledge-rich events to come.