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Stakeholder expectations have never been higher. The best way to get out in front of them? Lead from behind.
Successfully navigating roiling markets, broken supply chains, and chronic labor shortages to earn shareholders a profit isn’t enough. As a new wave of pulse data affirms, stakeholders today expect more from business leaders. Much more.
Customers demand that companies not only provide quality products and services, but also take a stand on societal issues—even help bridge societal divisions. Employees expect employers to commit to pay equity and a living wage for all, and to compensate them for rising inflation and help them achieve a healthy work-life balance. Americans expect industry leaders to conduct business in a socially responsible and environmentally sustainable manner—while – protecting democracy and promoting prosperity and stability in the world.
In short: a mighty tall order. What kind of leader can possibly fulfill it? The servant kind.
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About Collective Intelligence
Collective Intelligence works closely with strategists, planners, creatives, media and engagement professionals, delivering research and thought leadership that helps IPG and its agency partners put creativity and human connections at the center of their work.
