The Truth About Modern Families

18 September 2023


What does it mean to be a parent? What does it mean to be a family with or without children? McCann Worldgroup’s Truth Central explores the state of the global modern family.

To capture the full nuance and depth of these shifts, The Truth About Modern Families, a study based on an evolving methodology, spans over a decade of observations about the culture of parents and families. This executive summary reveals a sneak peek of the 10 most exciting and dynamic conversations identified in 2023, as families all over the world discover new configurations and complexities in the lives they share.

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