Collective Intelligence
The Impact of Misinformation on Brand Trust
Zefr and MAGNA examine the impact of advertisements placed alongside misinformation, aiming to understand how the context of misleading or false information affects the effectiveness and perception of advertisements.
AI and Consumer Data Drive Commerce at CES 2024
IPG agency leaders gather at CES 2024 to discuss the role data, technology, and innovation will all play as marketers hone their commerce strategies to keep up with consumers’ rapidly evolving expectations.