Collective Intelligence

Insights and Ideas to Help Modern Brands Thrive

Discover content and conversations about AI, customer experience, digital transformation, media innovations, generational shifts and more.

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Collective Intelligence

The Impact of Misinformation on Brand Trust

14 April 2024

Zefr and MAGNA examine the impact of advertisements placed alongside misinformation, aiming to understand how the context of misleading or false information affects the effectiveness and perception of advertisements.

AI and Consumer Data Drive Commerce at CES 2024

19 January 2024

IPG agency leaders gather at CES 2024 to discuss the role data, technology, and innovation will all play as marketers hone their commerce strategies to keep up with consumers’ rapidly evolving expectations.

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