Collective Intelligence
How to Maximize Year-Round Returns from Amazon
IPG Commerce released a new report, "Beyond Prime Day: How to Maximize Year-Round Returns from Amazon," which advises brands to adopt a year-round strategy to maintain success on the platform beyond major events like Prime Day.
Momentum Worldwide’s Little Book of Trends 2024 is the ultimate guide to reinvention. Discover the trends set to shape the coming year, from sustainable materials, theatric transformations and AI.
AI and Consumer Data Drive Commerce at CES 2024
IPG agency leaders gather at CES 2024 to discuss the role data, technology, and innovation will all play as marketers hone their commerce strategies to keep up with consumers’ rapidly evolving expectations.
When live commerce doesn’t take off, platforms and brands alike must reimagine social shopping.
The Performance Art strategy team joined forces with MRM Commerce to explore TikTok and its ability to transform the way people shop online, blending the lines between entertainment and commerce.
Solving Europe’s Retail Challenges
As global inflation continues to worry European shoppers, retail brands need to keep several consumer trends top of mind.
