The vast majority of consumers think the experience a company provides is as important as its product or services, and most consumers expect brands to understand their unique needs. Customer intelligence enables relevant, personalized conversations and experiences that build trust. And people love to buy from brands they trust.
Acxiom’s first annual customer intelligence survey examines how well brands understand their customers. Acxiom’s report reveals:
- Where today’s brands sit on the journey to customer intelligence maturity, with real-world lessons from industry experts.
- What best-in-class looks like in each of the four pillars that support any effective customer intelligence strategy.
- How brands can reach the stage of using customer intelligence to drive competitive advantage.