Collective Intelligence
From Disruption to Opportunity: New Pathways to Profitable Growth for Consumer Brands
IPG Commerce explores the major trends shaping the future of commerce for consumer brands and how to capitalize on them to win and grow.
The MAGNA Media Trials Team partnered with Acxiom to conduct a study to understand the performance of various types of data, including marketers’ first-party data, third-party data from aggregators like Acxiom, and the combination of both.
Where AI and Marketing Collide
Acxiom’s annual trends research uncovers insights into AI and customer experience, including five CX predictions for 2024.
Discover What Gen Z, Your Future Customers, Value
Brands that want to successfully connect with Generation Z must understand their unique values and qualities. Acxiom shares their top 10 insights on Gen Z and their preferences, attitudes, and buying behaviors.
How Well Do You Understand Your Customers?
Customer intelligence enables relevant, personalized conversations and experiences that build trust. Acxiom’s first annual customer intelligence survey examines how well brands understand their customers.
IPG at Salesforce Connections 2023
IPG is excited to be attending Connections 2023 as an Innovator Sponsor and showcase how the combined power of trusted Salesforce Partners Acxiom, MRM and RafterOne to maximize multi-cloud Salesforce solutions.
