Collective Intelligence

Insights and Ideas to Help Modern Brands Thrive

Discover content and conversations about AI, customer experience, digital transformation, media innovations, generational shifts and more.

LATEST POSTS

Collective Intelligence

From Disruption to Opportunity: New Pathways to Profitable Growth for Consumer Brands

19 March 2024

IPG Commerce explores the major trends shaping the future of commerce for consumer brands and how to capitalize on them to win and grow.

Data Pitfalls to Avoid

14 November 2023

The MAGNA Media Trials Team partnered with Acxiom to conduct a study to understand the performance of various types of data, including marketers’ first-party data, third-party data from aggregators like Acxiom, and the combination of both.

How Well Do You Understand Your Customers?

07 August 2023

Customer intelligence enables relevant, personalized conversations and experiences that build trust. Acxiom’s first annual customer intelligence survey examines how well brands understand their customers.

Solving Europe’s Retail Challenges

16 July 2023

As global inflation continues to worry European shoppers, retail brands need to keep several consumer trends top of mind.

Virtual Clean Rooms and Consumers’ Trust

28 June 2023

Virtual clean rooms offer the promise of security and transparency while developing consumer trust and adhering to privacy legislation.

An Outsider View into Healthcare

25 January 2023

This R/GA Live event dives into how innovations in the use of AI, data, and tech are shaping the future of health.

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