It’s a new year and a new brand identity for KINESSO, which has recently folded Matterkind and Reprise under its brand umbrella, combining the strengths from all three into a single entity.
Jarrod Martin, Global CEO of KINESSO, joins CI Conversations host Jen Sain to discuss where KINESSO’s goals align with industry trends and opportunities to deliver on clients’ needs, including:
- The empowerment, efficiency and challenges embedded in maximizing AI
- Disruptions in the retail media ecosystem, and where those disruptions offer opportunities for growth and reorganization
- How humans can optimize media and manage creative assets, up to 90% of which may be created by AI in the upcoming years