Collective Intelligence
Jack Morton Report Reveals Consumer Preferences in a Post-ChatGPT Era
Jack Morton’s “Experience Better / Insights” report reveals that nearly half of consumers would trade their data for an AI-driven brand experience, highlighting a shift in consumer behavior and trust in a post-ChatGPT landscape.
OpenAI Announcements for Brand Marketers
Three must-know announcements for AI-curious brands from OpenAI’s first developer conference.
The AI-Fueled Evolution of Search
Three key trends in search to keep an eye on and understanding what it means for brand marketers.
James Fox, Global Chief Strategy Officer at UM Worldwide, and Andrew Littlewood, Global Chief Product Officer at UM Worldwide, join Floor 9 host Adam Simon, Managing Director of the IPG Media Lab, to discuss the rise of generative AI.
Generative AI in the Creative World
Brought to you by Jack X, Jack Morton’s innovation practice, this Techbytes podcast explores ChatGPT and generative AI in the creative world.
Generative AI’s Trust Gap and Monetization Dilemma
Now that Generative AI has our attention, IPG Media Lab questions the right product-market fit and path to monetization at scale.
