Guided by a forward-thinking perspective, IPG Media Lab explores emerging technologies and the potential to become new media platforms. Its focus on research and strategy enables the team to analyze the latest platform developments, understand how they will impact consumers, and advise clients on how to navigate the disruption they bring.
Outlook 2023 explores the trends and topics expected to break out in the next few years, why they are important, and how brands should respond.
Four trends shaping media and technology:
• The End of the Digital Media Duopoly
• The Rise of Synthetic Media
• A Return to the Kitchen Table Internet