The Truth About New Europe

04 April 2023


In Truth Central’s update of The Truth About New Europe, McCann Worldgroup reviews the challenges and opportunities that the 2018 study outlined while looking ahead to its next chapter as an idea, identity, and experience. This pan-European initiative spans 18 countries and reflects a commitment to understanding the “European dream” and its implications for the future of global commerce, culture, and creativity.

The Executive Summary presents key findings and top-line truths that hold significant potential for forward-thinking brands.

Visit the Truth About New Europe microsite for additional insights.

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