Collective Intelligence
The Truth About Singapore from McCann Worldgroup’s Truth Central is a large-scale, future-facing study that dives into the key economic, social and consumer trends that will shape tomorrow’s Singapore, and what that means for leaders, brands and businesses.
Solving Europe’s Retail Challenges
As global inflation continues to worry European shoppers, retail brands need to keep several consumer trends top of mind.
The Truth About New Europe 2023 from Truth Central is the second wave of a large-scale, future-facing study that charts the expectations that today’s Europe holds for tomorrow’s leaders, brands, and businesses.
State of Play of Loyalty Programs
As brands seek to draw and retain customers, marketers must work to tighten the bonds of attachment.
