The Truth About Singapore

09 May 2024


The Truth About Singapore from McCann Worldgroup’s Truth Central is a large-scale, future-facing study that dives into the key economic, social and consumer trends that will shape tomorrow’s Singapore, and what that means for leaders, brands and businesses.

The study explores themes such as: The Erosion of Humanness in Singapore’s Tech Transformation; The Pursuit of Purpose in a Changing Work Landscape; and The Conflicting Repercussions of Traditional Familial Ideals.

The Executive Summary below presents the key findings from the study.

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