IPG @ CES 2024

12 Jan 2024

IPG had an extensive presence at the 2024 Consumer Electronics Show (CES), an annual event dedicated to showcasing cutting-edge innovations and technologies. This year’s theme, “AI for All,” underscored the pervasive influence of artificial intelligence across various industries.

In alignment with this year’s theme, IPG Commerce introduced its inaugural track at CES, concentrating on the ever-changing commerce landscape. The sessions covered strategies for navigating disruptions in the shopping experience, creating seamless omni-channel journeys, emphasizing the significance of collaborations for brand success, and exploring insights into AI-driven marketing. Collectively, these sessions offered valuable perspectives on staying ahead in the dynamic world of commerce.

Additionally, IPG hosted its annual Innovation Exchange breakfast themed “Creative Innovation in Commerce.” This year’s event featured a panel discussion with Jeriad Zoghby, Chief Commerce Strategy Officer at IPG; Nancy Crimi-Lamanna, Chief Creative Officer at FCB Canada; and Ian Mackenzie, Chief Creative Officer at Performance Art. Delving into IPG’s innovative approach to commerce, the conversation highlighted network-wide commitment to helping businesses secure profitable market share and achieve lasting growth through creative commerce.

Several IPG leaders, including Stacy DeRiso, U.S. CEO at Initiative; Chelsea Freitas, VP, Partner, Strategy & Innovation at IPG Media Lab; Diana Caverly, Global Chief Strategy Officer at MRM; and Elav Horwitz, EVP, Global Director of Applied Innovation at McCann Worldgroup, participated in The Female Quotient’s Equality Lounge at CES, contributing to insightful discussions addressing the future of tech with inclusivity top-of-mind. Created for women, changemakers and conscious leaders, the Equality Lounge facilitated transformative conversations, relationship building and experiential activations.

Additional network events included IPG Media Lab’s Innovation Unlocked, McCann Worldgroup’s Tech Safaris, and a keynote by McCann client L’Oréal.

View IPG @ CES Highlights here…