IPG Returns to 2023 ADCOLOR Conference as Community Partner
13 Nov 2023
IPG had a significant presence at the 2023 ADCOLOR Conference, an annual event celebrating diversity and inclusion in the creative industries. This year’s theme, “Double Down & Double Up,” served as a powerful reminder that maintaining a focus on diversity, equity and inclusion is critical, and urged companies to uphold the commitments they made over the last few years in DEI.
In alignment with this theme, three IPG agencies received nominations for the 2023 Ad of the Year award, including: FCB Canada’s “Runner 321” for Adidas, FCB New York’s “The Billboard is Yours to Take” for AB InBev and Budweiser, and Performance Art’s “Black Elevation Map” Black & Abroad — the latter claiming the winning title. Additionally, Joy Barnett, Associate Creative Director at MullenLowe, and Reonna Johnson, VP, Director of Growth Strategy at Deutsch LA were also nominated as an ADCOLOR Influencer and an ADCOLOR Change Agent, respectively.
“Serving as the Community Partner for Disability at ADCOLOR, IPG continues to double down on our DEI initiatives,” said Channing Martin, Global Chief Diversity and Social Impact Officer at IPG. “This partnership and our activations at the conference demonstrate our unwavering commitment to breaking down barriers for creatives of all backgrounds in the industry.”
Marking the second year as the Community Partner for Disability at ADCOLOR, IPG powered a breakout session titled “Inclusivity Unboxed: Centering Disability Advocacy in Brand Position.” Moderated by Storm Smith, Storytelling Director at Gallaudet University, panelists shared the ways brands are successfully engaging with disabled consumers in their core audience considerations.
Additional IPG engagements featured Channing Martin, who shared her insights in the panel discussion, “Dismantling Disinformation: How to Reframe & Refocus DEI Efforts,” and Alejandro Claiborne, EVP, Executive Director at Mediahub Worldwide, who discussed the unique set of challenges and opportunities faced by men of color within the C-suite in the panel discussion, “Chief Among Men: Men of Color in the C-Suite.”