MAGNA Hosts Third Annual Equity Upfront™

07 Feb 2023

MAGNA, the investment and intelligence company of IPG Mediabrands, hosts its third annual Equity Upfront™. The theme for this year’s hybrid event is“Maximizing for Optimal Outcomes,” focusing on spotlighting opportunities for clients and agencies that support diversely-owned and targeted media partners.

The Equity Upfront™ was born in 2021 to identify gaps in how our industry engages and collaborates with Black-owned and targeted media, and has since expanded to include presentations from Asian American Pacific Islander, Hispanic and LGBTQIA+ media companies.

“At IPG Mediabrands we are focused on instituting practices that drive equity and move the industry forward,” said Eileen Kiernan, Global Chief Executive Officer, IPG Mediabrands. “To accomplish this, we must ensure we are creating spaces that both enable equal access for our media partners and help our clients reach more diverse audiences. We take immense pride in owning this major industry moment each year.”

The 2023 Equity Upfront™ is a hybrid event, with days one and two in-person at New World Stages in New York City, and day three being virtual-only. Participating partners include Urban One, Cxmmunity, Group Black, Culture Brands, REVOLT, Canela Media and more, with talent including actress Sherri Shepherd, rapper Ice Cube, basketball player Nancy Lieberman, Mayor Carmen Yulín Cruz & Entrepreneur Darlingtina Tucker slated to take the stage.