Global Reporting Initiative Reports
Report the organization’s approach to stakeholder engagement, including frequency of engagement by type and by stakeholder group, and an indication of whether any of the engagement was undertaken specifically as part of the report preparation process.
Note this response will be cross-referenced for Disclosures 102-40,102-42 and 102-43
Disclosures 102-40, 42, 43
102-40: Provide a list of stakeholder groups engaged by the organization.
102-42: Report the basis for identification and selection of stakeholders with whom to engage.
102-43: Report the organization’s approach to stakeholder engagement, including frequency of engagement by type and by stakeholder group, and an indication of whether any of the engagement was undertaken specifically as part of the report preparation process.
Interpublic Group’s most important stakeholders are our clients, our employees and our investors.
We work with our clients to ensure that the marketing communications programs we design for them are most efficiently and effectively moving their businesses forward. In order to ensure that our clients are successful and that we maintain our competitive positioning in the marketplace, we must always make certain that our business is aligned with clients’ changing needs and the ever-changing consumer landscape. Ours is a talent business and, to serve our clients in the best way possible, we must recruit and retain top talent.
Finally, as a public company, it’s essential that we meet the expectations of our shareholders who make it possible for us to do best-in-class work on behalf of our clients.
Interpublic Group conducted a materiality assessment with the assistance of our sustainability consultant, Governance & Accountability Institute, the exclusive data partner for the Global Reporting Initiative in the United States.
We conducted research with our clients, our employees and our investors. In addition, we had discussions with internal proxies representing these groups to learn more about which areas are critical for us to focus on in our sustainability strategy. We also engage regularly with these key stakeholder groups during our normal business operations. Increasingly we are receiving various questions and surveys from clients asking about particular aspects of our sustainability program which enable us to learn more about their areas of focus as well as their concerns.