Collective Intelligence
Nuance Matters Explores Evolving Consumer Identity
Momentum Worldwide’s cultural offering, Nuance Matters, released an executive summary of its latest research, exploring why brands must shift from a superficial understanding to a more meaningful exploration of people’s identities.
Current Group and KRC Research Launch the NSFW Pulse Poll
The NSFW Pulse Poll, conducted by Current Group and KRC Research, surveyed over 1,000 U.S. adults to reveal how consumers across generations view brand engagement with culturally sensitive and controversial issues.
Weber Shandwick Unveils Key Trends in MENA Influencer Marketing
Weber Shandwick MENAT’s latest report, “InfluAnswer Arabia 2025," highlights rising focus on brand reputation, authenticity and values-driven creator partnerships.
MAGNA Study Finds Sustainability Is Good for Business
MAGNA Media Trials published a study that reveals that brands that emphasize transparency and sustainability appear increasingly well-positioned to tap into emerging revenue opportunities.
Mediahub and Snap Uncover How Happiness Drives Sales
“Happy Audiences, High Attention” by Mediahub and Snap reveals that tapping into consumer happiness can significantly drive attention and improve business outcomes.
UM Sheds Light on Financial Struggles of Young Adults
UM, MoneySuperMarket and CALM examine the impact of the cost-of-living crisis on young adults’ financial wellbeing and mental health.
