Collective Intelligence
Current Group and KRC Research Launch the NSFW Pulse Poll
The NSFW Pulse Poll, conducted by Current Group and KRC Research, surveyed over 1,000 U.S. adults to reveal how consumers across generations view brand engagement with culturally sensitive and controversial issues.
A brand’s positive reputation not only fuels purchasing decisions but also attracts talent, shapes pricing power, and bolsters market value. Social media’s sway requires keen attention to platform choices and careful influencer partnerships. Here’s how to play it safe while being bold.
Forward-thinking companies that prioritize technological innovation around products and services essential to people’s lives reigned supreme in the 2023 FutureBrand Index.
The churn of viral trends is moving faster than ever. Brands looking to capitalize on cultural moments and forge meaningful connections with an audience need to align with their brand image and stick to their values.
Brand and Artist Partnerships: The CONVO with Elijah
FRUKT’s inaugural publication, The CONVO, co-edited by Elijah, London-based writer, DJ, artist manager, consultant, and co-founder of the iconic record label Butterz, is an insider’s view into the world of music and culture, new trends, artists, events and industry changes.
