Collective Intelligence

Insights and Ideas to Help Modern Brands Thrive

Discover content and conversations about AI, customer experience, digital transformation, media innovations, generational shifts and more.

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Collective Intelligence

AI and Consumer Data Drive Commerce at CES 2024

19 January 2024

IPG agency leaders gather at CES 2024 to discuss the role data, technology, and innovation will all play as marketers hone their commerce strategies to keep up with consumers’ rapidly evolving expectations.

Why TikTok Made Me Buy It

08 August 2023

The Performance Art strategy team joined forces with MRM Commerce to explore TikTok and its ability to transform the way people shop online, blending the lines between entertainment and commerce.

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