Collective Intelligence
AI and Consumer Data Drive Commerce at CES 2024
IPG agency leaders gather at CES 2024 to discuss the role data, technology, and innovation will all play as marketers hone their commerce strategies to keep up with consumers’ rapidly evolving expectations.
The Performance Art strategy team joined forces with MRM Commerce to explore TikTok and its ability to transform the way people shop online, blending the lines between entertainment and commerce.