Companies
76% of Americans are swiping and buying on social media. There has been a huge spike in social commerce since 2020 with heightened consumer expectations, new tech rollouts and the onset of the pandemic – all working together to make shopping on spaces like TikTok a staple in people’s mobile patterns. It’s critical for brands to lean into how platforms are accelerating their interface to make their experience entertaining and easily shoppable. TikTok’s latest commerce iteration is part of its rapid evolution as it tries to become a major force in the future of commerce.
