Outlook 2024: Downstream Effects

25 January 2024


Guided by a forward-thinking perspective, IPG Media Lab explores emerging technologies and the potential to become new media platforms. Its focus on research and strategy enables the team to analyze the latest platform developments, understand how they will impact consumers, and advise clients on how to navigate the disruption they bring.

Outlook 2024 explores the trends and topics expected to break out in the next few years, why they are important, and how brands should respond.

Four trends shaping media and technology:

  • Life’s New Beat
  • The Remixed City
  • Revenge of the Monoculture
  • The Expanding Experience Economy

Read Outlook 2024 here.

See More

Opens in a new window