Collective Intelligence

Insights and Ideas to Help Modern Brands Thrive

Discover content and conversations about AI, customer experience, digital transformation, media innovations, generational shifts and more.

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Collective Intelligence

UM Sheds Light on Financial Struggles of Young Adults

23 April 2025

UM, MoneySuperMarket and CALM examine the impact of the cost-of-living crisis on young adults’ financial wellbeing and mental health.

AI and Consumer Data Drive Commerce at CES 2024

19 January 2024

IPG agency leaders gather at CES 2024 to discuss the role data, technology, and innovation will all play as marketers hone their commerce strategies to keep up with consumers’ rapidly evolving expectations.

Generative AI and Advertising

23 October 2023

James Fox, Global Chief Strategy Officer at UM Worldwide, and Andrew Littlewood, Global Chief Product Officer at UM Worldwide, join Floor 9 host Adam Simon, Managing Director of the IPG Media Lab, to discuss the rise of generative AI.

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