Collective Intelligence

Insights and Ideas to Help Modern Brands Thrive

Discover content and conversations about AI, customer experience, digital transformation, media innovations, generational shifts and more.

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Collective Intelligence

Winning the Next Wave of Sports Fans

31 October 2023

In their latest piece of thought leadership, creative innovation company R/GA — alongside R/GA Ventures' Global Sport Venture Studio — identified how to connect with a new wave of sports fans: the On-Demand Fan.

The AI Future

24 March 2023

Generative AI is already competing with human creativity with few legal or ethical guidelines.

Marketing Goes to SXSW 2023

10 March 2023

As IPG prepares to experience and present at this year’s SXSW 10-day festival, CI recaps content curated by intra-network agencies to help prepare for the knowledge-rich events to come.

News of the Metaverse’s Death Has Been Greatly Exaggerated

16 February 2023

While the hype cycle may have moved on, the Metaverse is far from dead. R/GA's Product Strategy Director Samantha Shuttleworth argues that in many ways it has gone from overhyped to overlooked. Meanwhile, brands who take the time to invest strategically for the long-term may stand to benefit.

An Outsider View into Healthcare

25 January 2023

This R/GA Live event dives into how innovations in the use of AI, data, and tech are shaping the future of health.

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